Every corporation today should be creating and maintaining a fresh and engaging blog - and they should be monitoring it, too. Creating your own content is important, but so is monitoring—and responding to—the conversations taking place about your brand on blogs and forums across the Web. Relevance The biggest risk with blogs is a lack of relevant and timely publishing. If you don't post timely, punchy, informative posts, your blog will not be read or be found by search engines. Your goal is not to obtain momentary awareness but to maintain relevancy over the long term for your target audience. You need to use buzz-monitoring tools to find out what customers are talking about—what interests them right now—and then use your blog to write about these subjects. This quest for prolonged relevancy and a deeper interaction with your customer is what a good business blog is all about. Engagement It is no secret that trusted information sources, offline and online, are given greater credence by decision-makers than paid advertisements. People may be talking about your brand, your clients' brands and your competitors as well. .. more
Dec
13
admin on December 13th, 2009
A weblog (or simply blog) is a website that 'publishes' or features articles (which are called 'blog posts', 'posts', or 'entries'), written by an individual or a group that make use of any or a combination of the following:
Top Article Submission Viral Earned Me 2.3 Million in 3 Months http://www.TopArticleSubmission.com/
· Straight texts· Photographs or images (photoblog)· Video (videoblog)· Audio files (audioblog)· Hyperlinks
Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:
· Online journal or a web diary· Content managament system· Online publishing platform
A typical blog has the following components:
· Post date -the date and time of the blog entry
· Category - the category that the blog belongs to
· Title - the title of the blog
· Main body - the main content of the blog
· RSS and trackback - links the blog back from other sites
· Comments - commentaries that are added by readers
· Permalinks - the URL of the full article
· Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins
A blog can also have a footer, usually found at the bottom of the blog, that shows the post .. more